Electronic Payment Technology Brings Digital Marketing Opportunities.
Electronic payments are going mobile. It’s not just using your Near Field Communications enabled cellphone or making a purchase using a QR code. Today we see mobile-commerce, Mobile Point of Sale (mPOS) and social media Loyalty and electronic Gift cards. Soon P2P person-to-person digital transactions will be possible making electronic payments easier than ever. The technology driving these digital transactions are internet connected devices like smart phones and tablet devices as well as an internet connected website that can house entire catalogs of products to be sold. Once these are in place a new world of digital transaction processing emerges with a myriad of opportunities.
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