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What is the single biggest mistake entrepreneurs make when starting up?


Answer by Jason M. Lemkin:

The single biggest mistake I made was not having a full founder team (all of us) that was 100% committed to giving it 24 months to get to Initial Traction, no matter what or how or why.

You have to give it at least 24 months: SaaStr | If You’re Going to Do a SaaS Start-Up … You Have to Give it 24 Months

It turned out, by 15 months from Decent Idea, and 8 months from public launch … we had something good.  But the team wasn't patient enough.

It's hard.  Both mentally and financially, I know.  But if you don't give yourself a full 24 months to get something off the ground, in B2B / SaaS at least … you'll almost certainly fail.  It just takes too long to get from pre-launch to $1m worth of paying customers.

What is the single biggest mistake entrepreneurs make when starting up?


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